AMNH Explorer – A New Way to Visit the Museum
Friday, July 30th, 2010We spend a lot of time at the American Museum of Natural History. It’s one of our favorites, so it was with great excitement that I heard about their new ANMH Explorer app for iPhone and iPod Touch. Yesterday I got to try it out in the museum.
On a basic level, this app provides an interactive map, showing where you are in the museum in relation to what you want to see. I was very skeptical of this personal GPS feature. My phone often pinpoints my home in the middle of the Hudson river, so how could it tell me exactly where I am in the museum? Hundreds of wireless access points throughout the museum, that’s how. These access points triangulate your position, and I have to say, did a pretty impressive job of tracking my location.
I started by following a preset tour of the dinosaur exhibit. This shows you how to get to some key highlights in the exhibit, and tells you more information about the fossils than what’s on display in the museum. I found while doing this, though, that I was more focused on getting to the fossils in the tour than stopping to browse the exhibits, which made me feel oddly rushed. This could be great for tourists who want to visit the museum highlights, though. There are tours of different lengths for the most famous of the museum’s holdings, tours for individual exhibits, and even tours featuring the highlights from Night at the Museum. These tours remind me of being on a tour at the Louvre, racing around to see the most famous works in about 45 minutes. You can also create your own tour using the master list of highlights.
The Fossil Treasure Hunt had the opposite effect. This is by far my favorite part of the app, and I can’t wait to do it with Olive. You’re given a close-up view of one of the fossils, and you have to find that fossil within the sprawling dinosaur exhibit on the 4th Floor. You can use the map to help you get to the right place if you want, or you can really challenge yourself and try to find it without the map. Once you find the fossil, the app will ask you a question that you can answer after reading the display information about that fossil. No softballs here – these questions are hard! After you’ve answered the question correctly, the fossil is marked as found and then you’re off to the next one. I’m told that more Treasure Hunts are in the works, though no details on when they’ll be available.
The AMNH Explorer app is very thoughtfully put together. The interface is pretty clear, and anything you’re trying to do can begin from your current location. You don’t have to go to any particular starting point. The app will even direct you to the bathrooms, food, and exits. The very last thing I did was have it show me the quickest route to the subway exit. These features are invaluable when you have exhausted kids in tow, or ones who really need to pee!
Props to Bloomberg for footing the bill for this excellent use of technology. They even have a ton of iPod Touches to loan to visitors, though it requires a $250 hold on your credit card. Otherwise, the app is free and the museum experience is awesome. Other museums, please take note. (I’m looking at you, MOMA!)







































