While I love looking through the booths of the mom and pop toysellers at Toy Fair, it’s also interesting to see what the major players are doing. I’ve already given a rundown of what Hasbro is up to, and here are some interesting things coming from other big toy companies.
I’m most excited about Lego board games. Oh, yeah, you heard me. Lego. In the game aisle. This concept works out exactly as I hoped it would: build the board then play the game. Because Lego is master of open-ended play, each game comes with alternate rules and board set-ups to change up the games for different levels of play. There’s even Lego dice that get transformed during gameplay.

Lego and board games is such a natural match, I found myself marveling at the fact that this chocolate-and-peanut-butter combination hasn’t happened sooner. Hasbro is also playing with this idea, with board assemblages of some of their classic board games, but the Lego games (unsurprisingly) seem to have a better building component.

Two companies, VTech and Fisher-Price have come out with eReaders for kids. I haven’t had a chance to play with Fisher-Price’s iXL yet, but I got a hands-on demo of VTech’s Flip. The Flip is a well-designed piece of hardware for kids ages 3-7, with nice resolution on the touch-screen and a keyboard for different types of gameplay. The stories are animated and there are different story-related games to play.

The Flip itself is a reasonable $59.99, but each individual story cartridge is $19.99, which seems a hefty price to pay for a book with games. There will be cheaper downloadable content, which helps. In the past, though, I’ve enjoyed VTech hardware but not the software. If the eBook titles are good, they could warrant the price. If not, I fear there won’t be enough bang for the buck. The Flip titles at launch will include properties like Shrek and Olivia, and there’s only one classic book, The Little Engine that Could. I’ll be keeping my eye out for more of the classic books.
Until I get my hands on Fisher-Price’s iXL, here’s Gizmodo’s review.
VTech also introduced their handheld device, MobiGo. This too has a touch screen, and it also has a flip out qwerty keyboard, like a mini Sidekick. It has the same pricing structure as the Flip, and I carry to this device the same set of reservations as the Flip, though the Shrek game I saw looked pretty fun.

Ultimately, though, it seems like all of these touch-screen toys and readers are filling the time between now and when we can get a second or third-generation iPad into the hands of our kids. The versatility of a platform like that (even at the significantly higher price tag) has the power to blow these smaller toys out of the water. My iPhone remains Olive’s handheld device of choice for now.
Lastly, I previewed Disney’s The World of Cars Online, a virtual world based on a little animated film you might have heard of, Cars. The story in the virtual world picks up where the film left off. Lightning McQueen returns to Radiator Springs to teach other cars how to race. Players get to custom design and name their car avatar and enter the world of Radiator Springs.

Disney was incredibly smart to buy Club Penguin. It’s clear that all of the learning curve of Club Penguin has been applied here. You can find and chat with friends, explore the world, and play mini-games. Much of the content is free to play, but a $5.99/month subscription unlocks extra features. The unlocked car customization is extraordinarily elaborate – a whole game unto itself. I think Pixar fanboys (and girls) will be pleased with this world, doing justice to the story and characters created in the movie. The World of Cars will launch later this year, but if you’re itching to play a non-penguin Disney world right now, Pixie Hollow looks equally well-treated in its own beautiful fairy way.
OK, after this I promise only one or two more posts about Toy Fair. What can I say? I found a lot to talk about this year. There’s also my latest post at Z Recommends about hands-on building and creativity toys.