Park the Baby in Front of the TV
Thursday, July 8th, 2010I recently attended a panel presented by Women in Children’s Media, The Youngest Viewers: Infants and Television. The panel consisted of TV creators and researchers:
- Christine M. Ferraro, writer of Sesame Street Beginnings
- Stephen Gass, president of every baby company, which produces eebee’s adventures
- Deborah L. Linebarger, Ph.D., director of the Children and Media Lab at the Annenberg School for Communication at the University of Pennsylvania
- Sarah Roseberry, working on dissertation in developmental psychology at Temple University and researching issues of early language acquisition with Dr. Kathy Hirsh-Pasek.
This panel wasn’t really set up to be a debate on babies and television, as there wasn’t any strong anti-TV voice. Obviously, the two creators of baby TV are for it. More interestingly, the two researchers were looking at media usage more from the angle of how it can help, not hurt, baby development. Sarah’s research is about using media for language learning, particularly verbs. I had no idea that verbs were so difficult for kids to learn, but it makes sense. We do so much labeling of things for babies, that we leave out the actions. And yes, I’m now verb-obsessed with Ozzie. Deborah also looks at the use of high-quality media as a learning tool starting at 6 months of age, with positive results.
When Olive was born, Baby Einstein and its knock-offs had fully saturated the marketplace. Toy Fair was all Baby! Baby! Baby! that year, and parents on my listserv were making constant exchanges of second-hand make-your-baby-smarter DVDs. I watched a Baby Einstein DVD before Olive was born to see what all the fuss was about. I wanted to rip my eyes out of my head. The production value was poor, and the images brain-numbing. There clearly wasn’t anything more to it than “Look, baby! Shiny!” much like jangling a set of keys. (Of course, we now know that Disney was forced to pay up for this parent hoax.)
The researchers pointed out that many different things can be put on TV and hold a baby’s interest, but all engagement is not equal. As Deborah put it, “Babies will attend to pretty images, but they won’t be learning from it.” The problem with Baby Einstein is that all of the images are out of human context and it’s chocked-full of cuts. Babies respond most positively to human images, and they don’t understand cuts. On eebee’s adventures, they’re always conscious to show the full puppet or person – you can’t cut to a close up of hands and have a baby understand it.
Both eebee’s and Sesame Beginnings also show parent interactions with babies, relying on a co-viewing audience. The thought is that parents should be watching with their babies, and that they parents can learn how to interact with their babies from the modeling happening in the show. Stephen said that parents reported changing their behavior after watching eebee’s, something that wouldn’t likely happen from watching Baby Einstein.
It seems important to continue to demonize Baby Einstein to contrast it against “higher quality” media being made for babies. I’ll admit that when I saw clips of eebee’s and Sesame Beginnings, both looked very cute. I even cooed over baby Elmo, and I’m far from being an Elmo fan despite his crack-like effect on children. I’m still not in a rush to park Ozzie in front of the TV (though clearly the iPad is not an issue for me…) With Olive, I tried to follow the American Academy of Pediatrics’ guideline suggesting no TV until age 2. I caved at around 18 months, though, when a pilot of a little show called Yo Gabba Gabba was circulating around town. I believed in co-viewing with my kid, and here was a show I wanted to co-view.
The panel said that only 6% of parents know about the AAP guidelines on television use, and those parents that do are often frustrated by them. They’re damned if they let their kids watch TV, and damned (by marketing messages) if they don’t. And what about those who just want to grab a shower and could care less about co-viewing? A fabulous books that probes the AAP guideline as well as some of the research around the affects of screen time on children is Lisa Guernsey’s Into the Minds of Babes.
A huge problem with the research done on television and young children is that most of it is hugely flawed, yet all of it has the ability to produce attention-grabbing headlines. Very often, the research merely shows correlation without proving causation. Other factors are not taken into account. Deborah gave the example with studies “showing” that TV causes ADHD, when there is a correlation of high TV usage in kids with ADHD. Does it really cause ADHD, or do these kids watch more TV because when doing so they will sit still and give their parents a break? Just this week a study from Iowa State University is getting headlines showing that video games decrease attention spans, but it didn’t rule out other factors in the home. (This article pokes some good holes.)
Now that I’ve totally digressed, I’d say the bottom line is always to do what feels right to you and your kids. If you read all research with a careful eye, and listen to marketing messages with healthy does of skepticism, you’ll be just fine. And, by all means, grab a shower without beating yourself up about it. And Ozzie can watch TV when he’s ready for Yo Gabba Gabba.





















