About
Amy Kraft, The Big Cheese
I have worked in children’s media for almost a decade, and through the years I’ve become a connoisseur of media made for kids. I am not embarrassed to read kid’s books on the subway or be accused of being a 12-year-old boy for some of my television viewing habits.
I’ve worked as a producer on everything from CD-ROMs and interactive DVDs to board games and board books. I think that kids are the most important audience there is, so media directed at kids should be thoughtful and nourishing. These little sponges deserve our best work.
I am currently a freelance producer, and I live in New York City with my husband, Brent, and daughter, Olive.
If you’re curious about the Media Macaroni name, it’s a reflection on my childhood when I was called “Kraft Cheese and Macaroni.” Kids can be so cruel. Sadly, I am in no way related to the J.L. Kraft family nor do I get any kickbacks from the food conglomerate of the same name.
Please contact me with thoughts, suggestions, rants, and job offers at: bigcheese(at)mediamacaroni(dot)com
