The Recipe for Media Macaroni

by Amy Kraft on May 21, 2008

Hello, I’m Amy. This is a snapshot that does a pretty good job summing up my childhood, sitting in my pajamas playing Pac Man with my dad. 

Many, many hours were spent playing Atari, watching Scooby Doo or surfing the other 5 channels we had, programming music and pictures in Basic on my IBM computer, reading John Bellairs books, and listening to records on my Fisher-Price record player. I suppose I played outside sometimes, too, but I certainly consumed my fair share of media. 

To be a kid now, though! The choices are amazing, and that little 80’s girl would have loved Wii and Harry Potter, Webkinz and iTunes. Media Macaroni is born from the part of me that wants to feel like a kid again, celebrating all of the wonderful media available to kids today. 

I’m lucky enough to work in children’s media, producing and designing interactive games for the web, CD-ROMs, DVDs, as well as music and books. I’m also a mom now, which informs everything I make and play. So things have come full circle. All of those hours spent indoors paid off.  

And here’s a picture of my daughter, Olive, playing video games with her dad.    

rault May 21, 2008 at 10:20 pm

oh…! I teared up reading your intro, both because Olive is so cute and because it brought me right back to those clunky Atari joysticks that you’d have to take apart every one in a while and clean so that “left” would work again. … and to graduate to the video games at Time Saver, with hours and hours of Ms. Pacman, Joust, and Donkey Kong, that were never quite the same at home, but were even COOLER cuz they were, well, at home. And the full decade of the stuff you’ve made, which I know and love so well, which is worlds more sophisticated than what WE played with as kids — which in turn is totally out-gunned by Wii and PS3. Wow. And to think that all that happened so quickly; what, indeed, do we make of media, and what does it make of us?

big cheese May 21, 2008 at 10:46 pm

Remember also the blisters that you could get between your thumb and index finger from those joysticks? Good times. I like your ending question… hopefully media doesn’t leave old timers like us in the dust. The fascinating thing will be when Olive’s generation hits the workforce. What will the world look like then?

Thanks for the very first comment on Media Macaroni!

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